Amazon Growth for CPG Brands
Strategic level guidance, and hands on management for CPG manufacturers on Amazon
Who I help
Amazon is too important to ignore, but too complex to run on autopilot. I help established CPG brands make sense of Amazon by focusing on the channel strategic planning, profitable growth, and smooth operational execution.
I help my clients with:
- Go-to-market strategy (3P)
- Amazon P&L optimization
- Sales growth strategy and implementation
- Channel lead oversight
If you are a retail established brand, or a B2B manufacturer looking at Amazon for B2C growth, I can help you decipher Amazon complexity into a well-run, growing, and profitable channel.
About
With 10+ years in the Amazon channel, I help CPG brands turn Amazon into a disciplined, profitable growth engine.My work spans food, beverage, household, beauty, and personal care—combining category depth with the practical reality of running Amazon like a disciplined P&L. I bring Goldman Sachs–honed analytical and execution rigor to C-suite priorities, delivering strategy that converts into measurable results.
Services
Channel Audit
A Deep dive into your brand presence, SKU portfolio, P&L, and Amazon operations. WIth clear, actionable recommendations on how to improve your Amazon store performance
Brand Management
Ongoing strategy and execution to keep your Amazon channel running smoothly and scaling profitably
Amazon GM
Fractional channel leadership: strategic oversight, team coordination, and accountability at the GM level.