About

I’m Irina Balyurko, a strategic Amazon advisor to CPG brands with 10+ years operating in the channel. My work spans food, beverage, household, beauty, and personal care combining category depth with the practical reality of running Amazon like a disciplined P&L.

Prior to ecommerce, I built my analytical and execution rigor at Goldman Sachs, managing complex, cross-functional initiatives under tight timelines. I pair C-suite level strategy with hands-on oversight and project management, so plans translate into steady execution and measurable results. Clients work directly with me, with a team of Amazon functional vetted specialists to help execute no junior handoffs, no account manager turnover. 

The throughline is building Amazon channel like a real business: clear goals, definition of success, metrics based transparent reporting, and smooth operational processes.